AI Search & Answer Engine Optimization
Practical guides on getting your brand named, cited and recommended by AI assistants.
What Is AI Search Visibility (and Why Your Brand Is Probably Invisible)
AI search visibility is whether assistants like ChatGPT, Perplexity and Claude name your brand when buyers ask. Here's what it is, why it matters, and how to measure it.
How to Get Your Brand Recommended by ChatGPT, Perplexity & Claude
A practical playbook for answer engine optimization (AEO): get listed on cited sources, publish extractable content, and earn AI recommendations.
GEO vs SEO: What Changes When AI Answers the Question
Generative Engine Optimization (GEO) and SEO share roots but optimize for different outcomes. Here's how they differ and why you need both.
How AI Assistants Decide Which Brands to Cite
Inside the signals ChatGPT, Perplexity and Claude use to name and cite brands — and how to influence them.
How to Check If ChatGPT Recommends Your Business
A step-by-step way to test whether ChatGPT, Perplexity and Claude name your business when customers ask — and what to do if they don't.
AI Share of Voice: How to Measure It and Why It Matters
Share of voice in AI answers is the clearest measure of competitive AI visibility. Here's how to calculate it and use it.
AI Visibility for Local Businesses: Winning 'Near Me' AI Answers
How local businesses get named when customers ask AI assistants for recommendations in their city — and the local signals that drive it.
Does Schema Markup Help With AI Search? What to Add and Why
Structured data makes your claims machine-readable. Here's which schema types help AI assistants understand and cite your brand.
How to Optimize for Google AI Overviews
Google AI Overviews summarize answers above the links. Here's how to be one of the sources they pull from.
How Agencies Can Sell AI Visibility (AEO) as a Service
AI visibility monitoring is a natural new retainer line for agencies. Here's how to package, price and deliver it.
Why AI Visibility Needs Monthly Tracking (Not a One-Off Audit)
AI answers drift as models update and competitors publish. Here's why a single audit goes stale and what continuous tracking reveals.
How to Measure AI Visibility: The Metrics That Matter
Visibility score, share of voice, citation rate, sentiment and position — the five metrics that turn AI search visibility from a guess into a number.
AI Visibility for SaaS: Getting Recommended in 'Best Tool' Answers
When buyers ask AI for the best software in your category, does your SaaS get named? Here's how to win those answers.
AI Visibility for Ecommerce: Getting Your Store Recommended
When shoppers ask AI where to buy, does your store or brand come up? How ecommerce brands earn AI recommendations.